The Top 10 Review Sites
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These review sites are relevant for almost every business in nearly every vertical. Where possible, you should try to claim your listings in addition to being aware of what customers are saying on these sites. Aside from these 10 key sites, you’ll need to address your own industry specific review sites, like TripAdvisor, Cars.com, etc.
Google My Business puts business data on Search, Maps and Google+ so that customers can easily find a location from desktop, mobile or anything in between. Google reviews show up in search and are known to bolster SEO, so they are essential to the credibility of all businesses.
Consumers increasingly interact with brands through social channels, and there is no social platform more prevalent than Facebook. It follows, then, that the reviews on Facebook are seen and shared by many potential customers.
Founded in 2004, Yelp has become synonymous with online reviews. Yelp had a monthly average of 86 million unique visitors who visited Yelp via their mobile device in Q4 2015, which is a clear indication of purchase intent.
4. Angie’s List
Angie’s List is a service listing and review site that offers user-based rankings and reviews of service professionals in local areas. Because it is not a free site, Angie’s List is known to be less filled with rambling reviews and spam.
As well as being a place where users can leave reviews, Bing aggregates reviews from other sources. So although it may be easily forgotten, Bing reviews are still relevant.
With 55 million monthly active users, Foursquare is still a powerful force to monitor customer loyalty and feedback.
You may think of it as a virtual library, but Amazon is for much more than book reviews. For companies who do any amount of e-commerce, Amazon is a key source of information.
Yahoo allows users to post reviews of businesses using the well-known five-star rating system. Although secondary to Google, Yahoo! receives about 3% of search engine queries, so it might still be worthwhile.
On Glassdoor, employees share what a company is like on the inside, so it’s a great resource for potential hires and new customers.
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