5 ways to get more high-quality reviews for your business
Reading Time: 7 minutes
You knew it before you clicked on this article, but it’s worth repeating again: online reviews are especially critical for local businesses. Of course, not only do you need reviews, you need lots of them and a constant influx.
Because 85% of consumers read up to 10 reviews, and there is a greater proportion of consumers who now read more than 20 reviews, it’s all about that quantity (and quality). Further, a whopping 97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online every day. If that doesn’t drive home how important reviews are to your business, then I’m not sure what will.
If you think that 5 reviews on Google are enough, I’m afraid I have some bad news for you. You see, one of the primary reasons for basing a purchasing decision on a stranger’s opinion is that it reduces the risk of a bad experience. After all, if Sally liked the steak at generic-sounding-steakhouse, I’m sure I will too.
So now you get it. But, how do you get more of the good stuff?
Make sure your listings are accurate.
When customers search for your business, it should be easy to find. There shouldn’t be any obstacles for a customer who wants to leave a review. It should be as simple as: search, find, review.
Set up profiles on multiple review sites.
If customers can’t find your business, they definitely won’t be leaving any reviews, so make sure your business is listed on a variety of review sites. The ideal list varies by industry, but Yelp, Facebook and Google are some of the basics for every industry.
Picking and choosing review sites can be dangerous — you can’t anticipate where consumers will search for the information. Make sure consumers can find reviews where they are looking, not just where you think they should be. It usually doesn’t take long to set up profiles on these directory sites, so err on the side of making too many.
I know this sounds painfully obvious, but how many times have you forgotten to leave a review for the businesses you frequent? Maybe all the time? It’s not your fault. No matter how much you love the business, you’re too busy to leave them a review. So are your customers.
That’s why it’s important to just ask. You’ll probably be surprised at how willing your customers will be to help you out. In fact, 68% of consumers left a local business review when asked – with 74% having been asked for their feedback. Local businesses who ask for reviews are much more likely to get them.
“68% of consumers left a local business review when asked – with 74% having been asked for their feedback”
Make your customers aware.
Putting up visible suggestions in your physical location is a good reminder for customers. A sticker on the window that says “Review us on Yelp,” a card you can hand to people paying at the till or tent cards on the table. A gentle reminder is always better than a nagging pest.
Use automated software.
Send reminders to customers via email or text and take the legwork out of your court. Doing this regularly will help maintain a trickle of reviews, which makes your business more trustworthy than a surge in reviews every few months.
We Can Help
If you’d like to find out what consumers are saying about you all over the internet, click the button below to get a free, comprehensive report.